You, like me are hearing sad stories of the economy every day. Don't get sucked into thinking it's all doom and gloom. You might be looking at your current resources and game plan and see a black hole in your future.
Add CREATIVITY to your equation. Don't just think outside of your box, leave your box entirely and get in someone elses box who has the same challenges you face, but is in a different business product or service catagory. Look for someone who does not seem to be participating in a negative economy.
I was at a men's meeting last night. One man is barely able to say anything positive about his business, in fact he said he is doing his best to stay positve during this economy. Another man across the table said he has just finished the best January he's ever had. He was even excited as he told us he was going to be able to give a chunk of money to a hurting family.
BOTH MEN ARE IN THE SAME BUSINESS.
"Creativity changes the game, whatever game is being played. "We're going to run out of cash by the end of the year," is accurate unless you count creativity into the equation. Then the accurate statement is, "Under the current rules and assumptions, we're going to run out of cash..." Big difference." ---Seth Godin
It's time for us to get creative with Current Rules and Assumptions"!
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