Monday, August 11, 2008

“A picture is worth a thousand words”

What picture? Any picture? The truth is, a picture is worth a picture. It may or may not have a deeper meaning. The meaning of a picture is in the eye of the be-looker.

Is a word worth a thousand pictures?

Which word? Any word? The truth is, a word is worth a mental image and some words are worth several mental images. That’s what words do, they unlock mental images. We don’t think in words or pictures, we think in mental images.

If I say the word “ZEBRA”, a mental image floods your brain. You picture a creature from the equestrian family with dark brown and white stripes.
If I add two words, “ZEBRA AT ZOO”, many new images are unlocked. These mental images are both created in your brain’s Dorsolateral-Prefrontal-Association Area (your imagination) and also come from your Visual Association Area (the place visual images are stored).

Many years ago the was a national competition among authors. The rules were to write a story using only six words.

The winner: Earnest Hemmingway

The SIX-WORD Story:

“BABY SHOES FOR SALE... …NEVER WORN.”

The power of words unlock mental images… …need I say more?