Certain businesses are looked at as a necessary evil in life.
Dentistry is one of them…
Because people are already “walking on eggshells” when they arrive…
• More sensitive to messes
• More sensitive to teasing or jokes
• More sensitive to your inter-office talk
• More sensitive to inter-office gossip
• More sensitive to comments about the Doctor
• If the lab is open for people to see things. There are tools you see every day and are used to seeing. Your guests are not.
People who are “control freaks” tend to be more anxious and more sensitive to all of the above
New technology
• Use email/texting communication systems.
• Churches, Businesses and other Organizations are now able to grow bigger, due to people feeling a part of “the tribe” through consistent communication.
• More opportunities to build relationship…
Business Runs on Relationships and Relationships Take Time...
• The more time people spend with you, the more money they will spend with you.
• They spend time with your through…
– Consistent Advertising
– Reading emails/texts
– Waiting in the lobby
– In “The Chair”
– Paying their bill
– Any more opportunities to build relationship?
Real displays of "Other Parts" of the Doctors Life and Story...
• One dentist client has the biggest Indian Arrow Head collection in the USA. We display a few for people to see his other interests.
• Allow people to discover other parts of the Docs personality and life.
• Learning of another dimension to of Dr. Cox life makes him more of a real person.
• We have relationships with real people.
• This goes toward trust, not hanging out together…
Slip Google reviews into conversation…
• Encourage your top patients to visit Google, Yelp.com or any local online review and talk about their experience with Dr. Cox’s Office.
• Google knows where reviews are coming from, don’t try to write them yourself.
• Don’t sweat negative reviews, just post a response of how you fixed the situation.
Advertising…
• The secret to the effectiveness of ads is...
---Being consistent with the same audience.
---Speaking directly to people's felt needs.
---Being specific and offering specific solutions.
---Write general situations with specific details.
---"FACTS TELL, BUT STORIES SELL!"
