Beyond adding your unique perspective to the world of publishing, there are countless other reasons why you should write a book:
- It forces you to think in a much deeper context. If a book is nothing more than a bunch of articles or Blog posts, it's not really a book... it's a compilation. The true act of sitting down, structuring and framing a complete book is a much deeper thought process.
- It will give your business more clarity. That deep context from the last point leads into clarity. All of the research, writing and mind exploring usually gives you a perspective on your industry that your peers have never spent the time trying to explore and define.
- It establishes you as a credible authority. Clients and potential clients still feel that the act of writing a book and getting it formally published is an act of credibility. I, too, believe that people who have published works have more credibility in the marketplace.
- It's a great business card. It's a great thank you card.
- It doesn't have to be physical. Even self-publishing an ebook can be enough, just be sure to get a good editor or someone to help you find the right flow and structure.
- It gets you exposure in places you may have never had access to. I can't tell you how many times a week I get an email from someone who picked up my book and read it because they discovered it in an airport bookstore or at a shop in the mall. These are places where my Blog and the marketing materials of Twist Image can never reach.
- Strategic by-products happen all of the time. Someone sees the book and thinks to call me about something else and this turns into a business opportunity that would have never happened had it not been for the book being present in people's lives.
- Crap is crap. None of this matters if you publish something poorly. I'm assuming it's not just your perspective, but a well-written and well-thought-out personal perspective.
