Monday, November 5, 2007

Norman Ray Lambert's 13 Golden Rules


1. As the Bible says, "Do unto others as you would have them do unto you.
2. "Always offer our guest at least one service they can't receive anywhere else."
3. "You, our guest, are very important, you are the reason we are here! THANK YOU!"
4. "We need you, our guest, much more than we need ourselves."
5. "You, our guest, are always right."
6. "It's our job to take care of you, if we don't someone else will."
7. "If we make a mistake, we will correct it immediately!"
8. "Our simple but powerful rule: Always give you, our guest, more than you expect to get."
9. "You are our guest; guests in our home, not clients or customers, but guests."
10. "Good enough for some is not good enough for us."
11. "The difference between ordinary and extra-ordinary, is: give that little extra."
12. "Quality rather than quantity matters, we offer BOTH."
13. "We do simple things, but in exceptional ways!"




Best Meal of My Vacation



Hello, I just wanted to take a moment to tell you how much I enjoyed my visit today! We, my boyfriend and I were on our way home to Meridian, M.S. This was my first trip/vacation to the beach. I was so excited to get there and try all the different types of seafood and fish. So I did and I ate one meal after the other for three days. All were very good. I love seafood so I didn't even think of eating anything else while I was there.


Now my boyfriend and my mother had been telling all about this place you go eat and they throw your rolls to you. WHAT!?! They throw your food? I asked, I didn't know what to expect. So finally I caved in. I said ok we will go but on the way home. I didn't even know what kind of food to expect I guess I just figured "beach" food. When we pulled and I saw vegetables real big outside, a part of me sank. Only because I eat this kind of food all day every day at home. Well it wasn't long into my visit when I realized Lamberts was very special. And they made me feel special.

I can honestly say of all the meals I enjoyed on my vacation, Lamberts tops my list!!
The atmosphere was great, the food was great, our service was great! Amazing! I was stunned when I was packing up my pork chops to go and the staff was offering us more okra and potatoes.

I looked at my boyfriend and said they want us to take this "free" food home?! At that one second I realized your message. You believed in your name and you believed in your food. This is something I took home with me. Something I'm still thinking about. And we were there at 10.30! Ya'll did a great job!

Lamberts, the most memorable meal my whole trip!

Thanks a lot!!

Apryl A.

p.s. I've already called everyone I know.
p.s.s The tea pitcher trick.....hilarious!!!!!

Currently my clients and over 400 business leaders and friends read this memo.
The main reason I write it, is for my clients. If you are one, please pay close attention to this word of mouth business I have been harping on for the past few weeks.

Ask yourself what you are doing to make sure you are creating customer evangelists. What are the extra, different, special things you are doing that totally surprize them. What are you doing that is remarkable? (Worthy of making a remark about.)

The most powerful marketing tool you have is a personal recommendation.
Business Runs on Relationships, Relationships take Time!