Why? Because we live in an over-communicated world.
People ignore, and are tired of "Ad Speak".
George Carlin has a bit called "Advertising Lullaby". It is the best list of Ad-Speak ever created.
GEORGE CARLIN AD SPEAK
Quality, value, style, service, selection, convenience
Economy, savings, performance, experience, hospitality
Low rates, friendly service, name brands, easy terms
Affordable prices, money-back guarantee.
Free installation, free admission, free appraisal, free alterations,
Free delivery, free estimates, free home trial, and free parking.
No cash?No problem!No kidding!No fuss, no muss,
No risk, no obligation, no red tape, no down payment,
No entry fee, no hidden charges, no purchase necessary,
No one will call on you, no payments or interest till September.
Limited time only, though, so act now, order today, send no money,
Offer good while supplies last, two to a customer, each item sold separately,
Batteries not included, mileage may vary, all sales are final,
Allow six weeks for delivery, some items not available,
Some assembly required, some restrictions may apply.
So come on in for a free demonstration and a free consultation
with our friendly, professional staff. Our experienced and
knowledgeable sales representatives
will help you make a
selection that's just right for you and just right for your budget.
And say, don't forget to pick up your free gift: a classic deluxe
custom designer luxury prestige high-quality premium select
gourmet pocket pencil sharpener.Yours for the asking,
no purchase necessary.It's our way of saying thank you.
And if you act now, we'll include an extra added free complimentary
bonus gift at no cost to you: a classic deluxe custom designer
luxury prestige high-quality premium select gourmet combination
key ring, magnifying glass, and garden hose, in a genuine
imitation leather-style carrying case with authentic vinyl trim.
Yours for the asking, no purchase necessary.
It's our way of
saying thank you.
