15 Belief Marketing Beliefs

Belief Number 1 "Business runs on relationships, relationships take time."

Belief Number 2 "People are selfish, they buy for their reasons, not yours."

Belief Number 3 "People do business with people they like."

Belief Number 4 "Effective advertising requires a weekly reminder you exist."

Belief Number 5 "A pile of money should no more be your purpose in life than a pile of tools for a carpenter."

Belief Number 6 "Your business must answer a question people are asking."

Belief Number 7 "Great advertising will not unload your inferior products and services."

Belief Number 8 "Referrals and reputation are still the cornerstone to business growth."

Belief Number 9 "Persuading some is better than a vague awareness of the multitudes."

Belief Number 10 "There are five levels of communication: Unawareness, Awareness, Comprehension, Conviction and Action."

Belief Number 11 "The winner of a price war will eventually die on that hill."

Belief Number 12 "Branding is making people think of your business first and feel best about your business, when they come in need of your business."

Belief Number 13 "Targeting the 'right people' is not as important as saying the right thing."

Belief Number 14 "There is nothing quite as attractive as the human voice and the human face."
Belief Number 15 "We make decisions emotionally and justify our decisions intellectually."