A Quick Video on Selling---by Austin Allsbury

This is a clip from the hit NBC series The Office.

It is a perfect example of how always being in the mind set of, "sell! sell! sell! close! close! close!", may work for transactional customer who is always looking for the best deal, BUT, it will never get somebody to have confidence in who you are as a business owner.

For the most part people nowadays have a BS meter that surpasses there intellect and

if you don't care about the person's well being, they will know it.

Notice how, in the show, Michael isn't constantly about the business.

He is about taking care of his client so his client will be able to take care of him.

---Austin Allsbury

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Austin is my 20 year old sociology major.

He is a great leader and influence on other people!

Twitter and Facebook, a good explanation!

I heard a good explanation of blogs this week as they relate to social media:

"Twitter and Facebook and all the other social media are like a party. You don't go to a party to sell things. You go to a party to initiate relationships. Sometimes you meet people at a party and later invite them over to your house where they can see what you're all about. Your blog is your house."

Joe and Gladys Radio Interview

One of my clients is Chapin Furniture right outside of Columbia, South Carolina.

Three years ago we started a radio advertising campaign that has made Chapin Furniture and the owners a household name.

Click HERE to hear a short radio interview with Joe and Gladys.

Do you have a great story to tell? Do your customers?