Sunday, February 8, 2009

Taking advantage of technology at hand...

My friend Dennis is a painter.

Not a painter who paints portraits and landscapes,
he paints houses and businesses. Inside and out.

He is good. What does that mean? It means he's spent a lot of time learning the details of the trade. Whatever an executive chef is to cooking, Dennis is to painting.

I helped him with a job last year. I had no idea how much work went into---doing things the right way. I also had no idea how much life, energy, warmth and value great paint can add to your home.

Like many service businesses, the economy has had an effect. I got an e-mail from him today with a very impressive link added...

"How are you? I'm sending you this video and asking you to send it to your sphere of influence. I'm really slow with work right now and need a little help."

The following YouTube link was attached: CLICK HERE

Impressive.

What can you video and pass around to promote your organization, passion, service or product?

Thank you Gary Brown. God spoke through you today!

Friday, February 6, 2009

Get on the mobile train, it's leaving the station!

Do you have a moble site for your website or blog? The problem is that most websites are not designed to be displayed on a phone and consequently people struggle to find basic information about your business or organization.

“And it doesn’t have to be expensive. There are simple, free tools like MoFuse.com that allow you to accomplish this without advanced expertise. Here are a couple of sites where you can read more about MoFuse.” Thank you Bobby Gruenewald!

See this: http://beliefmarketing.mofuse.mobi

If you already have a mobile version of your blog or website, can you share the URL with our readers? Just post a comment…

Wednesday, February 4, 2009

Which comes first, the product or the marketing? ---by Seth Godin

Well, if you define marketing as advertising, then it's clear you need the product first (Captain Crunch being the only exception I can think of... they made the ads first.) This great clip from Mad Men brings the point home. If the Kodak guys hadn't invented the Carousel slide projector, Don Draper could never have pitched this ad.

But wait. Marketing is not the same as advertising. Advertising is a tiny slice of what marketing is today, and in fact, it's pretty clear that the marketing has to come before the product, not after. As Jon points out, the Prius was developed after the marketing thinking was done. Jones Soda, too. In fact, just about every successful product or service is the result of smart marketing thinking first, followed by a great product that makes the marketing story come true.

If someone comes to you with a 'great' product that just needs some marketing, the game is probably already over. ---Seth Godin