The Marketing Boat

I know this looks cheezy, but it has proven to be a great way for me to help my clients understand the aspects of of the Marketing Bridge. The Marketing Bridge is a series of steps between you and your potential customer. Some things need to be built up and some need to be torn down in order for people to become your customer.

One day in a dialog with a client, I said your business is like a boat that you can row by yourself or your can strap the engine of advertising to it and make sales happen faster. In fact that is what advertising does. It speeds up what is going to happen anyway. If you are good at what you do, you will go up faster. If you are bad at what you do, you will go down faster. That evening I went home a ended up with the illustration below...