You have a great opportunity as a business owner in your marketing and advertising, if you are willing and able to be authentic. The younger audience today has money to spend, and they have a built in authenticity-meter. The more open and honest you are, the more they will believe you and trust you. You don’t have to be perfect. As a matter of fact, they can’t stand posers.
If your marketing looks like a commercial and sounds like a commercial, you quickly become invisible to this generation. They want to connect with you. They want to know you care about them. They are starving for real relationships. If you give them one, they will quickly become your number one evangelist.
POSER---
“A poser is someone who tries to fit into a profile they aren't. People who try to give off the impression that they are one thing when they are really another. Also, a poser can be one who says they can do something that they can't. Or more commonly, a poser is someone who, when doing something successfully, takes more than enough credit for it.” ---The Urban Dictionary
No comments:
Post a Comment