Marketing Legend Jack Trout says a BRAND is a business “Meaningful Difference“.
What is your business’ “Meaningful Difference”?
Branding Legend Roy H. Williams (a.k.a The Wizard of Ads) says:
“Real BRANDING is making people think of your business and feel best about your business when they come in need of your product or service.”
How many people think of your business first and feel best about your business when they come in need of your products or services?
I like to call "Branding" PRE-DISPOSITIONAL advertising. When a person heads for the yellow-pages, they can stop at the business white pages and look for your name. When it's Google time, they Google your name and business product catagory.
Proper branding is someone being pre-disposed to choosing you, because they think of you first and feel best about you when "the time" comes.
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