Sunday, September 16, 2007

Granny Bee and a language called FEATURESE.

Beatrice Hardgrove is 72 years old. Her ten year old grandson Cody called her on last night and asked her for her e-mail address. At the hospital he took the first pictures of his new baby sister Brooklyn and wanted to send them to his Grammy B. To this point in her life Beatrice has had no desire or interest of any kind to own a computer. That very day she pulls her Gold 1998 Buick Park Avenue into the CompUSA parking lot. With nervous feelers out, she slowly enters the electro super-center. A well meaning, yet over-sober sales associate named Mike asks her if she needs some assistance. She informs the young man of her grandson's pictures and of her need to have e-mail. (She's not even sure what e-mail is, but somehow she is supposed to be able to retrieve pictures with the device.) Beatrice looks well-to-do and that makes the salesboy happy. He begins speaking his native language (featurese) "The Dell PrecisionTM 690 workstation offers outstanding performance (Feature), incredible graphics (Feature) and very large memory up to 64GB (Feature). The 690 also offers up to two 64-bit Dual or Quad-Core Intel® Xeon® 5100 and 5300 series processors (Feature) and a wide range of high-performance OpenGL® graphics cards (Feature). This will be helpful in viewing your grandson's pictures. The great news for you is that it is on sale for $1399.99. We have a very nice color printer/fax/scanner on sale as well. Dear sweet Beatrice comes to a quick realization she is not qualified to purchase a computer, she glazes over and walks away. Mike the salesboy assumes she wasn't really serious about the purchase.

No comments: