More Stan Toler on Public Speaking…

“The best speakers are borderline neurotic in their preparation, even if their demeanor suggests otherwise…”

An acquaintance of mine named Allison was an intern on The Late Show with David Letterman. When you watch the show it feels relaxed, like Letterman is just going with the flow. Allison said the truth is, he is a tyrannical detail freak. Nothing, nothing happens unless the host wants it to happen.

Toler shares the following about preparation for your next speaking gig:

ANSWER THE QUESTION “SO WHAT?”

S.O. W.H.A.T.

Start with a THEME

ORGANIZE your speech

Watch your WORDS

Have FUN with the AUDIENCE

Allow enough TIME

Tell it with ENTHUSIASM

It’s all about the audience; give them top priority in preparation and delivery. When possible, get to know your audience before you start. Arrive early and actually get to know people and begin building relationship, before you start. Learn everything you can about your audience before you show up and definitely before you begin speaking. Make a personal connection with as many as possible. YOU WILL BE A STEP AHEAD. People don’t care what you know; they want to know you care!

What brings us together today?
What do we have in common?
What are the demographics of your audience?
How can I touch their heart today? (Touch the heart, and the mind will follow.)
Know the purpose of your presentation for THEM.
Be clear and concise and stay in bounds. (Like Volley Ball, if you don’t stay in bounds, you lose your change to serve!)

WHAT ARE THE BOUNDRIES?

---TIME
---SUBJECT
---PHYSICAL (the room)

Know the needs of your audience and speak to THEIR PERCEIVED NEEDS.

AND REMEMBER: Facts Tell, but Stories Sell!

I am studying Public Speaking from Stan Toler's new book. I'll share...

Teacher's learn more than students, so I will begin teaching what I am learning.

Stan Toler's new book is called "The Inspirational Speaker's Resource, Tools for Reaching Your Audience Every Time"

Toler is a pastor in Oklahoma City. He grew up with John Maxwell and has led several of Maxwell's organizations.

"Homework is 80% of the speaking assignment!"

Check you motives!
1. Who are you going to promote? Is this an act of selfishness or are you serving others?
2. Are you there to serve or be served?
3. "Out of the overflow of the heart, the mouth speaks." Matt. 12:34

"BE MORE CONCERNED WITH YOUR CHARACTER THAN YOUR YOUR REPUTATION." ---DALE CARNEGIE

By the time you are finished with your speech, they will know your heart, they will know your motives!


Business Runs on Relationships. Relationships Take Time.

We sell Furniture. Just curious... What kind of advertising does target specific groups?

Even if you are able to target a specific gender and age group, you have no
idea when they will need what you have.

I would say less than one percent of the population need furniture... now.
Lets say you use direct mail to target
20,000 ladies age 25-52. One percent of them is 200. Of that 200 how many of
them read the mail piece, and how many threw it away?
If they did read it, what did it say? How do you know what to say? How do
you know exactly what they are looking for?
And on top of that, no long term branding takes place for the money that was
spent. You are not remembered for the money spent.

I would rather reach people intrusively through radio. They don't have to
read anything. People who have their radio tuned to your stations
don't have a choice, it goes in. If we stay away from commercial cliche's
and predictable words, they will listen and remember every word.
Even it they don't like ads, they remember them. Most people who complain
don't really hate the ads, they hate the fact that they remember them and
they didn't plan to. All of this is due to the fact people are predictable.
There is this thing called "Listener-Pattern-Predictability". Because people
listen to the radio in predictable ways, we are able to reach the same listeners over and over.
That's why we are able to tell 26 micro-chapters a years. The average
listener hears each ad 5-7 times. None of them intended on remembering so much, it's
how the brain works. "Broca's" area of the brain is the gatekeeper of
new information. As long as you are delivering new, unpredictable
information, people can't help but listen and learn. Predictable ads with
cliched verbiage go into short-term memory and are flushed with one night's
sleep. That's why most advertising is such a waste of money. Car dealers are
most predictable and most forgettable.