An acquaintance of mine named Allison was an intern on The Late Show with David Letterman. When you watch the show it feels relaxed, like Letterman is just going with the flow. Allison said the truth is, he is a tyrannical detail freak. Nothing, nothing happens unless the host wants it to happen.
Toler shares the following about preparation for your next speaking gig:
ANSWER THE QUESTION “SO WHAT?”
S.O. W.H.A.T.
Start with a THEME
ORGANIZE your speech
Watch your WORDS
Have FUN with the AUDIENCE
Allow enough TIME
Tell it with ENTHUSIASM
It’s all about the audience; give them top priority in preparation and delivery. When possible, get to know your audience before you start. Arrive early and actually get to know people and begin building relationship, before you start. Learn everything you can about your audience before you show up and definitely before you begin speaking. Make a personal connection with as many as possible. YOU WILL BE A STEP AHEAD. People don’t care what you know; they want to know you care!
What brings us together today?
What do we have in common?
What are the demographics of your audience?
How can I touch their heart today? (Touch the heart, and the mind will follow.)
Know the purpose of your presentation for THEM.
Be clear and concise and stay in bounds. (Like Volley Ball, if you don’t stay in bounds, you lose your change to serve!)
WHAT ARE THE BOUNDRIES?
---TIME
---SUBJECT
---PHYSICAL (the room)
Know the needs of your audience and speak to THEIR PERCEIVED NEEDS.
AND REMEMBER: Facts Tell, but Stories Sell!
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