Your Mother is Liar!

When I was growing up, I enjoyed watching movies like Butch Cassidy and the Sundance Kid, The Sting and The Godfather. For some reason it was fun to cheer for the "bad guys". I enjoy seeing a menacing strategy unfold.

I also enjoy watching a marketing strategy unfold. Marketing is all about telling stories to people and hoping they will believe the story and they will tell others the same story.

ConAgra is the parent company of Banquet Frozen Entrees. They started repackaging some of their frozen foods, told a new story with it and sales are sky-rocketing.

As you know, most families are being led by very busy working parents. They feel guilty they do not have the time to cook dinner for their families. They were raised to believe a home-cooked meal = love = family = healthy, but in our modern, fast paced world they can't find the time or energy to pull it off. John Hanson of Banquet introduced Crock-Pot Classics, saying, "Banquet Crock-Pot Classics contain all of the high quality ingredients needed for a slow-cooked meal--- ---Banquet Crock-Pot Classics welcome home families with the inviting aroma of a slow-cooked meal."

We actually believe it's better to eat frozen entrees that have been slow-cooked, than it is to eat in a restaurant, just because of the way it makes us feel about ourselves. We have been telling ourselves for years it's better to eat at home than eat out. John Hanson is simply telling us a story we want to hear.

"It's the way the product makes her feel when she sees her family sit down and eat together." ---Seth Godin