Do you have a moble site for your website or blog? The problem is that most websites are not designed to be displayed on a phone and consequently people struggle to find basic information about your business or organization.
“And it doesn’t have to be expensive. There are simple, free tools like MoFuse.com that allow you to accomplish this without advanced expertise. Here are a couple of sites where you can read more about MoFuse.” Thank you Bobby Gruenewald!
See this: http://beliefmarketing.mofuse.mobi
If you already have a mobile version of your blog or website, can you share the URL with our readers? Just post a comment…
Friday, February 6, 2009
Wednesday, February 4, 2009
Which comes first, the product or the marketing? ---by Seth Godin
Well, if you define marketing as advertising, then it's clear you need the product first (Captain Crunch being the only exception I can think of... they made the ads first.) This great clip from Mad Men brings the point home. If the Kodak guys hadn't invented the Carousel slide projector, Don Draper could never have pitched this ad.
But wait. Marketing is not the same as advertising. Advertising is a tiny slice of what marketing is today, and in fact, it's pretty clear that the marketing has to come before the product, not after. As Jon points out, the Prius was developed after the marketing thinking was done. Jones Soda, too. In fact, just about every successful product or service is the result of smart marketing thinking first, followed by a great product that makes the marketing story come true.
If someone comes to you with a 'great' product that just needs some marketing, the game is probably already over. ---Seth Godin
But wait. Marketing is not the same as advertising. Advertising is a tiny slice of what marketing is today, and in fact, it's pretty clear that the marketing has to come before the product, not after. As Jon points out, the Prius was developed after the marketing thinking was done. Jones Soda, too. In fact, just about every successful product or service is the result of smart marketing thinking first, followed by a great product that makes the marketing story come true.
If someone comes to you with a 'great' product that just needs some marketing, the game is probably already over. ---Seth Godin
Tuesday, February 3, 2009
Treat your employees exactly as you want them to treat your very best customers.
“Always treat your employees exactly as you want them to treat your very best customers.”
“You can buy a person’s hand, but you can’t buy her heart.” Her heart is the epicenter of enthusiasm and loyalty.
“You can buy his back, but you can’t buy his brain.” His brain is that safe place where he keeps his creativity, ingenuity and resourcefulness.
Great leaders treat their employees as volunteers, just as you treat customers as volunteers. Why? Because that’s what they are and what they do.
They are paid to give you their backs and hands. They volunteer their best parts, THEIR HEARTS AND MINDS.
You would probably not have any problem telling an employee to “Shape up or ship out!”
What if your best customer came to you with a stinky attitude, complaining about something?
Would you tell them the same?
“You can buy a person’s hand, but you can’t buy her heart.” Her heart is the epicenter of enthusiasm and loyalty.
“You can buy his back, but you can’t buy his brain.” His brain is that safe place where he keeps his creativity, ingenuity and resourcefulness.
Great leaders treat their employees as volunteers, just as you treat customers as volunteers. Why? Because that’s what they are and what they do.
They are paid to give you their backs and hands. They volunteer their best parts, THEIR HEARTS AND MINDS.
You would probably not have any problem telling an employee to “Shape up or ship out!”
What if your best customer came to you with a stinky attitude, complaining about something?
Would you tell them the same?
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